Many of you checking out our website for the first time and reading this opening blog post may be wondering who, what, when, where, why, is Emergent Expeditions? I am happy to answer those questions for you and hopefully the following posts will inspire and engage you in the coming years as we grow this venture through both adventure and advocacy.
Who? Emergent Expeditions was founded and is owned by Tim Norman. Not only am I the founder, but also the operations manager, the web and marketing coordinator, lead copy writer, and the social media manager. So you get the drift I wear many hats here! I have worked in the fly fishing industry from the time I was 15 years old, when starting out working in the family owned retailer Streamside Orvis in my home town of Traverse City, Michigan teaching fly tying classes, and commercially tying flies for iconic shops such as West Yellowstone's, Blue Ribbon Flies. I eventually moved into both teaching and guiding fly fishers year around, employed by two excellent mentors in both southwest Montana rivers for Kelly Galloup's; Slide Inn Lodge and Glenn Blackwood's; Great Lakes Fly Fishing Company in Rockford, Michigan. After I received my bachelors degree in Biology I put my nose to the grindstone and started my career as an environmental scientist/consultant. Before long the growing energy of the fly fishing industry drew me back in to start Emergent Expeditions. This company would still be just an idea if it wasn't for the support of the awesome people I have around me! First and foremost I want to mention my talented and beautiful partner Camila Araya Perez. Camila has helped me in numerous ways beyond here gracious encouragement such as tackling the branding and graphic design for most of the logos and marketing materials and also helping with photography and most importantly as a cultural consultant and wonderful companion during R&D travel trips.
What? Emergent Expeditions is a socially conscious angling travel service that organizes and develops complete fly fishing travel packages and assists clients in booking angling vacations to the World's emerging fly fishing destinations. What sets us apart from the other angling travel companies that have broken ground in this market is that Emergent Expeditions is committed to helping our clients directly give back to the next generation of inspired fly anglers. This is done through our socially conscious business ethos and also a agreement with the non-for-profit Soul River Inc. to support our pioneering Book One - Hook One Program. By implementing this program Emergent Expeditions has committed to donating 15% of our profits to directly funding a Soul River Inc Angler Expeditions and Aquatic Science Camps for Intercity youth and US Veteran participants. Every single client that books a trip through Emergent Expeditions will be provided with information (Pictures, Video and an event summary) after the trips about how they directly made a difference in the angling communities through their compulsory donation.
When? Emergent Expeditions LLC was formed and launched in 2015 and is looking forward to what the future has to bring! Stayed tuned for more great and emerging destination trips to be added to our lineup in the near future!
Where? We are based in the Pacific Northwest of the United States, more specifically Portland, Oregon, and currently our destinations are spread far and wide across the globe with many more to come!
Why? The idea of starting a socially conscious angling travel service is rooted in the fact that everyone should give back to their communities, and ultimately giving back with your time or a annual donation to a non-profit is just not enough. This all became more clear to me one day when I was in the Soul River fly shop in North Portland over a year ago talking with Chad Brown, the owner and founder of Soul River Runs Deep and founder and director of Soul River Inc., about making a commitment to conduct business differently and rise up to lead a movement of socially conscious anglers and business owners going forward. Chad has been a huge influence and inspiration in my life and has been a major help in mentoring me through the startup of Emergent Expeditions. As an Ambassador for Soul River I look forward seeing the fruits of our labors on the faces of the Youth and Vets when they take their first breath of fresh river air and or hook their first trout on the many Soul River Inc. adventures to come!
Thanks for reading this inaugural post and stay tuned for many more. Of course please feel free to contact me directly at firstname.lastname@example.org or over the phone at 503-201-5820 if you have any questions or your would like to discuss a future trip and or working with Emergent Expeditions.